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The Tooting Partnership

The Tooting Partnership

| by Editor | Posted in News

The Tooting Partnership was established in 1996. It plays a crucial role in ensuring the vitality of Tooting Town Centre for those who live, work, shop and relax in Tooting.

The Partnership is private sector led with representatives from Tooting businesses, the Police, Transport for London Tooting Broadway underground station and Wandsworth Council. The majority of Partnership Board members are volunteers who give their time and resources to support, promote and improve Tooting.

The objective of the Partnership is to help co-ordinate, develop and improve the commercial and environmental aspects of Tooting in a sustainable way.

Partnership Board members attend bi-monthly Board meetings and remain active between meetings through their work that supports the work of the Town Centre Manager, Brian Albuquerque, who is accountable to the Tooting Partnership.

The Tooting Partnership has identified 3 priorities:

  1. Improve the environment in the town centre to improve the shopping experience and facilitate footfall
  2. Promote the offer in Tooting to existing and new users and develop the offer to better appeal to the local catchment and build footfall and dwell times
  3. Increase business engagement and investment in the management and development of the town centre to bring the Partnership to a more sustainable footing

A visioning exercise undertaken a few years ago, resulted in the Tooting Partnership establishing a brand logo and strapline for the town centre which is at the top of this page.

Strong, bold and vibrant with a multicultural twist, the Tooting brand has been developed based on the vision and Unique Selling Points (USPs) set out and with the following branding goals in mind:

  • The Tooting brand aims to promote a unique centre that celebrates what it authentically is – energetic and chaotic, cultural and bold, a bit unrefined but always “the real deal”.
  • The brand highlights the diversity of Tooting and the aim to slightly refine the offer while not allowing Tooting to lose that energy that makes it unique.
  • The brand promotes a rainbow of diversity in people, places and things that can be found in Tooting.
  • The brand highlights the busy, gritty and urban nature while being aspirational about a refined offer that doesn’t lose this completely

The ‘Full of Flavour’ strapline used to support the brand celebrates the authentic and eclectic offer of Tooting, and reflects in many ways the colourful and flavourful culture that underpins it. The use of the strapline will focus on exposing the diverse offer available in the town centre and on uniting that offer. There is  a distinctive focus on highlighting that “foodie” USP of Tooting.’ The welcome to Tooting banners outside Tooting Broadway tube station and the adjacent area, the I love Tooting Tote bags, the town centre newsletters which businesses receive and our twitter handle @TootingTown all display the brand logo and strapline. 


It’s also very much more about working in partnership with other agencies and partner organisations such as:

·         the Police and the Council’s Community Safety Teams to keep Tooting safe e.g. we have regular ward Panel meetings led by the Police where local businesses can come together to raise issues and concerns which they want addressed to reduce crime 

·         TfL and London Underground to keep Tooting accessible e.g. we have £5 million of investment from TfL due to come in very soon to keep our town centre safer for pedestrians and make the look and feel of it nicer and more attractive by removing unnecessary street clutter such as railings, re-modelling the junction at Tooting Broadway etc. 

·         Enable Leisure & Culture to get funding to organise local events programmes such as ‘The Streets’ to animate our town centre to encourage footfall, dwell time and spend

·         The Council e.g. to help install the festive lights for Eid, Diwali and Christmas, tackle issues such as broken pavements, fly tipping (on Council owned land),

·         The GLA and other funding bodies to secure funds to support businesses in the town centre e.g. training workshops to support small independent businesses

·         Community groups such as Transition Town Tooting, Balham and Tooting Community Association, Tooting Rotary Club, Wandsworth Oasis and many more who contribute to the development of the town centre through many events which celebrate Tooting

·         Local businesses small independents or large multiples that have a physical presence in the town centre and who need help to answer their queries or help with any issues they have in relation to the Council, sign posting them where appropriate but also promoting them on the @TootingTown twitter handle 

If you are a business in Tooting with premises based in the town centre and you have a query or an issue in relation to the Council then please email Brian Albuquerque at or call him on 020 8682 3658. If you are a new business with premises newly opened, then please do call Brian as he would love to introduce himself and find out more about your business and be your point of contact in relation to any queries you may have in relation to the Council.  All businesses in the town centre will receive our monthly Tooting Newsletter (see bottom of page for an example of August’s Newsletter).


Planning Enquiries

The Council's planning portal is here

There is a pre-planning advice service available from the Council for a fee where you could spell out your proposal and what you intend to do along with accompanying plans and layouts and a Council Planning Officer would then consult with various departments such as Environmental Services, Policy and so forth and get their comments on the proposals and come back to you with a view on whether the proposed application  is likely to be supported or dismissed. This would save you the money and effort in making a planning application for change of use which could be rejected. The link is here

Commercial Waste

Don’t risk being fined! Businesses which leave their bins or rubbish bags out in the wrong place or at the wrong time will receive a penalty charge notice (PCN). Businesses who have a bag collection are permitted to place the bags on the street against their building near their main entrance for 2 hours am and pm (between 10 and 12) to facilitate collection.

If the waste (in bags) is not collected during the ‘time band’ it has to be taken back in again so the business should only use the time band that operates when their premises are open. Businesses should not leave their bins sitting in the side street as they will be in breach of the regulations. Their bins should only be taken out to be emptied and put straight in again as the streets are not for storing rubbish. Useful links can be found here and here

Parking For Your Customers

Information on parking and street parking can be found here. In Tooting we also have a low cost parking zone – details below

Reporting Street Problems

Click here to report a pothole on line

Reporting Fly Tipping

Click here to report flytipping or email

Wandsworth Council A-Z Of Information

Click here

When To Use The Non-Emergency Police Number 101

Click here


Free general training support for local businesses – click here

A new business support programme has been set up by the council to help the borough’s food, catering and hospitality businesses - See more here

Free training events for Wandsworth Food businesses  – click here

Business Rates Health Check – see below


Good Luck to all our Tooting businesses who entered this year’s Wandsworth Business Awards 2017 in various categories

 Minar Jewellers
Tooting Market
Pedal Back Café 
Get Juiced Bar
A G Personal Fitness

The Awards will be announced on Thursday 8th December at the Awards Dinner

 Wednesday 7th December 4pm-6pm Tooting Christmas Tree Light Switch On, Mitcham Road at the corner of Church Lane (outside St.Nicholas Church)

This will feature carols sung by the choir of Sellincourt Primary School and then the assembled group will sing some other carols, prize giving of the winners of the Christmas card competition with the overall winner switching on the Christmas tree lights with the Mayor of Wandsworth who, as well as announcing the winners, will give a welcome speech, this will be followed by mince pies, mulled wine and soft drinks in the parish hall of St.Nicholas Church.


You can now discover the history and heritage of Tooting.


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